Asset Management SaaS

How We Increased Organic Traffic of AssetCues by 1000%

About AssetCues

AssetCues is a comprehensive asset management solution that helps organizations streamline their asset tracking, maintenance, and lifecycle management processes. Their platform enables businesses to optimize resource utilization and make data-driven decisions about their physical assets.

Jobs To Be Done: What AssetCues was in need of?

AssetCues approached us with several critical business objectives:

Increase Organic Visibility: Establish a strong presence in search results for industry-relevant terms
Establish Thought Leadership: Position AssetCues as an industry authority in asset management
Develop Sustainable Growth: Create scalable, repeatable content processes
Generate Quality Leads: Create content that would attract and convert their ideal customers

What We Did To Make a Difference

Phase 1: Strategic Foundation

Industry & Service Analysis

Conducted in-depth stakeholder interviews with internal teams
Performed comprehensive independent research on the asset management industry
Developed a detailed master report documenting market opportunities and positioning angles

ICP Development & Journey Mapping

Created detailed buyer personas based on demographic, firmographic, and psychographic data
Mapped the complete customer journey across funnel stages (ToFu, MoFu, BoFu)
Identified key decision points and content opportunities at each stage

Competitive & Keyword Analysis

Identified primary seed keywords and long-tail search opportunities
Researched zero search volume (ZSV) keywords for early-mover advantage
Analyzed competitor content strategies and identified critical content gaps
Compiled comprehensive keyword reports with search volume and difficulty metrics

Long-Term Content Strategy

Developed 12-month content strategy with topic clusters and standalone pieces
Created detailed content calendar with publication timelines
Established content performance metrics and KPIs

Style Guide Development

Created comprehensive writing, design, and video style guides
Established brand voice and tone guidelines for consistent communications

Phase 2: Execution

Content Production & Optimization

Created 15+ high-quality long-form articles and over 50+ glossary terms
Optimized all content for search visibility with metadata and AI tools
Implemented comprehensive internal linking strategy

Process Excellence

Established a rigorous 5-6 day content production workflow:
- SEO keyword structure development
- Topic research and outline creation
- SME consultation for technical accuracy
- Draft creation aligned with ICP needs
- Design asset development
- Client review and feedback incorporation
- Final optimization and publication
- Monthly performance tracking

Sale Enablement

Developed compelling case studies and whitepapers to help sales get better conversions.

Results

Organic Traffic

100

1000%

1,200+

Featured Snippets

10x

10+

AI Overviews

Total Key Events

50+