Shopify Reporting SaaS

How We Setup Report Pundit's Strategy, Internal Team & 16x'd Traffic.

About Report Pundit

Report Pundit, a product of Dayspring Technologies, is a popular and established reporting application within the Shopify space along with its sister application Data Export. The parent company, Dayspring, is a software firm with extensive expertise in building analytics tools for ecommerce businesses.

Most of their success in the industry is associated with their stellar customer support. Their CS team is relentless in getting the customer problems fixed and gaining 5-star reviews. It’s because of their effort that both of the apps have over 2000+ positive reviews.

Jobs To Be Done: What Report Pundit was in need of?

Invest in Marketing to Get Past Saturation

Dayspring’s main aim was to make Report Pundit its flagship application. But they’ve reached a saturation point with CS activities and unable to innovate new ways to boost sales. That’s why they decided to invest in marketing.

However, Dayspring has never put in a lot of effort into marketing and neither do they have a solid marketing team internally. Before initiating any paid campaigns, they wanted to start with organic channels such as SEO and content marketing.

A Reliable Agency Partner To Initiate The Journey & Help Setup Internal Team

They needed a partner who can hand-hold them through this new journey and also help train & setup an internal team. They had various experienced customer support individuals who were willing to make the transition into marketing.

Strategic Approach to SEO & Content Marketing

When it comes to organic channels, they needed to create extensive keyword analysis and ICP-specific content strategy, based on the various customer support queries that they were receiving.

Improve Their Product Documentation for Faster Support

Dayspring needed to revamp a significant portion of product documentation for improving resolution rate of customer queries. They needed to be able to share relevant docs to customers who are facing issues with the product.

What We Did To Make a Difference

Strategy

Explored the Industry & Product

Considering our new entry into the ecommerce space, especially D2C, we had to put in a significant amount of time to get a grip of the industry. We also had to explore the product along with the customer support team to understand key pain points and use cases.

Performed an In-depth Keyword & Competitor Analysis

Based on the information gathered from our discussions with the internal teams, we started doing keyword analysis around relevant customer queries and mapped them to the funnel stage. We also performed an extensive competitor research to check their marketing and SEO strategies.
Created ICP Buyer Personas

We created buyer personas with precise characteristics so we can write contents to address their pain points.
Created a long-term Content Strategy

We then created a 6-month content strategy based on all the research we had done.
Created a Strategy for Link Building and Off-page SEO

To build authority around the report pundit domain, we created a strategy for the team to execute.

Execution

Helped Setup WordPress Blog and Relevant Web Pages

Prior to our engagement, Report Pundit did not have a blog page and neither did have a good documentation repository. We helped create necessary webpages with UI design and made it live on their site.
Created 12,000+ word Pillar Article Around Shopify Reports

Report Pundit’s seed keywords were Shopify Reports and Custom Reports, so we created an extensive 12,000+ word pillar article around Shopify Reports that drives the most traffic to their website.
Created Long-form Cluster Articles

We also created long-form cluster articles to support the pillar article which continue to rank in top 10 SERPs on multiple keywords.
Assisted in Revamping Product Video

As part of our engagement, we felt it was quintessential to revamp the product explainer video. So we helped make the Report Pundit explainer video very interesting and intriguing.
Internal linking & off-page link acquisition

We made use of Report Pundit's various links coming from external resources, including Shopify's app store and main website, to boost domain authority. Our extensive article written and the various do follow links we built to the root domain, helped 6x the domain authority in just 9 months.
Helped in creating Product Documentation

We helped revamp the content of help docs section of Report Pundit, along with some assistance in the designs of the page.

Training

Extensive coaching to new marketing recruits

Dayspring had a lot of interns and new recruits in the marketing function who needed to be trained on various working processes of SEO, content, and social media. We trained & mentored over 6+ interns on multiple aspects of organic marketing and helped them execute their jobs successfully.

We also helped setup various digital marketing assets for Dayspring's new product Bloom Analytics.

Read the case study here → Bloom Analytics Case Study.

Results

Domain Rating

Total Keywords Ranking in # 1 SERPs

20x

20+

Organic Traffic

16x

500+