Church Management SaaS

How We Transformed Tabernacle's Brand Messaging and Web Design in <90 days

About Tabernacle

Tabernacle is a specialized SaaS provider offering church management software solutions. Their applications help religious organizations streamline operations, manage memberships, coordinate events, and improve community engagement through intuitive digital tools.

Jobs To Be Done: What Tabernacle Needed?

Tabernacle approached us with several critical needs:

Reposition Their Brand: Establish a strong market position in the competitive church management software industry
Create a Fresh Digital Presence: Completely overhaul their website with compelling messaging and design
Implement a Technical Foundation: Select and deploy an appropriate CMS with technical optimization
Improve Website Performance: Address high bounce rates and low engagement metrics
Accelerate Market Visibility: Establish content strategy for long-term organic growth

What We Did To Make a Difference

Phase 1: Brand Messaging & Market Positioning

Conducted comprehensive industry research to identify market dynamics and opportunities
Performed in-depth competitor analysis to find differentiation points
Developed detailed ICP (Ideal Customer Profile) research across different regions
Created compelling brand messaging frameworks tailored to their target audience
Determined optimal website structure and page content
Crafted persuasive copy for each website section

Phase 2: Design Ideation & Implementation

Formulated a design approach prioritizing simplicity, intuitiveness, and consistency
Defined a strategic color scheme reflecting brand values and emotional resonance
Created low-fidelity wireframes to establish site structure and user flow
Developed custom infographics and product animations to showcase features
Built high-fidelity wireframes with full branding elements
Conducted iterative design reviews and refinements

Phase 3: CMS Selection & Deployment

Selected the optimal CMS platform based on scalability and functionality requirements
Managed technical migration aspects including content transfer and data integrity
Deployed finalized designs into functional website templates
Implemented comprehensive on-page and technical SEO optimization
Conducted thorough cross-device and cross-browser testing
Configured necessary settings and launched the new website

Additional Content Strategy Development

Conducted keyword research targeting church management pain points
Created a 3-month content calendar with strategic topics
Developed four cornerstone articles (1,500+ words each) to establish authority

Results

Implementation Time

New site launched in under 90 days

Bounce Rate

Significant reduction from previous site

Organic Traffic

200% increase compared to previous site