5 Basics of SaaS Link Building
Link building is a crucial aspect of search engine optimization (SEO) for businesses, including SaaS companies. The process involves creating backlinks to a website from other reputable sites, which signals to search engines that the content is authoritative and valuable. This, in turn, helps to increase organic traffic, generate leads, and ultimately drive revenue.
In this article, we will explore the basics of SaaS link building and provide real-time examples from the industry.
#1 Have a Consistent Reach Out Schedule
One of the key aspects of effective SaaS link building is having a consistent outreach schedule. This involves identifying potential websites or blogs that are relevant to your SaaS product and reaching out to them to request a backlink. The process can be time-consuming and requires a strategic approach.
To begin, you should identify relevant websites or blogs. This could include industry-specific publications, niche blogs, or other websites that your target audience is likely to frequent. Once you have identified potential sites, you should create a list of contacts and begin reaching out to them.
It's important to note that outreach should be done in a non-invasive way. Rather than simply asking for a backlink, you should provide value to the recipient by offering to provide a guest post or contribute to their website in some other way. By doing so, you establish a relationship with the recipient and increase the chances of them agreeing to link to your website.
It's also important to have a consistent outreach schedule. This means reaching out to a set number of websites or blogs each week or month. By doing so, you ensure that you are continually building backlinks and increasing your website's authority over time.
#2 Know Your Search Operators
Search operators are commands that can be used in Google searches to refine results. By using search operators, you can identify potential websites or blogs that are relevant to your SaaS product or service. This, in turn, can help you to identify potential backlink opportunities.
To begin, you should identify seed keywords that are relevant to your SaaS product or service.
These keywords should be used in conjunction with search operators to refine search results. For example, if you are a SaaS company that offers project management software, you could use the search operator "intitle:" to find websites or blogs that have the term "project management" in the title.
Other search operators that can be used to identify potential backlink opportunities include "inurl:", which searches for a specific term in the URL, and "intext:", which searches for a specific term in the body of the webpage.
#3 Analyze Seed Keyword Competitors
Analyzing your seed keyword competitors can be a valuable way to identify potential backlink opportunities. Seed keyword competitors are companies that rank for the same keywords as your SaaS product or service. By analyzing their backlink profile, you can identify websites or blogs that have linked to them and potentially reach out to those sites for a backlink.
To begin, you should identify your seed keyword competitors. This can be done by conducting a search for your primary keywords and identifying the top-ranking companies. Once you have identified your competitors, you can use a tool like Ahrefs to analyze their backlink profile.
Ahrefs allows you to see the websites and blogs that have linked to your competitors, as well as the specific pages on those sites that contain the backlink. By analyzing this information, you can identify potential backlink opportunities and reach out to those sites for a backlink.
#4 Analyze Direct Competitor Links
Analyzing the backlink profile of your direct competitors can also be a valuable way to identify potential backlink opportunities. Direct competitors are companies that offer a similar SaaS product or service as your own.
To begin, you should identify your direct competitors. This can be done by conducting a search for your primary keywords and identifying the companies that offer a similar product or service. Once you have identified your competitors, you can use a tool like Ahrefs to analyze their backlink profile.
By analyzing the backlink profile of your direct competitors, you can identify websites or blogs that have linked to them but not to your own website. This can help you to identify potential backlink opportunities and reach out to those sites for a backlink.
#5 Use Ahrefs Extensively
Ahrefs is a powerful tool for SaaS link building. The tool allows you to analyze your own website's backlink profile, as well as the backlink profiles of your competitors. This can help you to identify potential backlink opportunities and reach out to those sites for a backlink.
To use Ahrefs effectively, you should begin by analyzing your own website's backlink profile. This can help you to identify areas where you need to build backlinks and potential websites or blogs that may be willing to link to your website.
You should also analyze the backlink profiles of your competitors. This can help you to identify potential backlink opportunities and reach out to those sites for a backlink.
In addition to analyzing backlink profiles, Ahrefs also offers a range of other features that can be useful for SaaS link building. For example, the tool offers a "Content Explorer" feature that allows you to search for relevant content in your industry. This can help you to identify potential websites or blogs that may be willing to link to your website.
Do Your SaaS Link Building Right
In conclusion, SaaS link building is an essential component of any SaaS company's digital marketing strategy. By building high-quality backlinks, you can improve your website's authority, increase your search engine rankings, and attract more organic traffic to your website.
To build high-quality backlinks, it's important to have a consistent outreach schedule, know your search operators, analyze your seed keyword competitors and direct competitor links, and use tools like Ahrefs extensively.
By following these best practices and staying up-to-date with the latest link building trends and techniques, you can build a strong backlink profile for your SaaS company and improve your overall online visibility and success.