Latest Case Studies
Real results from building predictable marketing systems for B2B SaaS companies
Some of My Work in Numbers
25+
B2B & SaaS Companies Consulted
5x
Average Growth Across Clients
100,000+
in Cumulative Traffic
Appscrip: From Traffic Decline to 4.5K+ Monthly Visitors & Better Inbound Leads
The Challenge:
Appscrip’s inbound pipeline was drying up. Organic traffic had dropped, leads slowed, and the leadership team needed someone to steady the ship.
What I Did:
👉 Worked as consultant, later became Head of Marketing
👉 Improved overall branding & messaging of the company
👉 Trained their team on Content & SEO best practices
👉 Hired for key marketing team roles
👉 Implemented comprehensive SEO recovery strategy
👉 Helped in securing 100+ backlinks in 6-months
Results Achieved:
✅ Domain authority grew from 35 → 55
✅ Monthly organic traffic grew from 2.5K → 4.5K
✅ Traffic decline completely reversed, pipeline stabilized
✅ Inbound leads became better qualified and easier to convert
Isometrik AI: Launching AI Agents-as-a-Service Platform
The Challenge
Isometrik wanted to bring their AI agents platform to market but struggled with defining who it was for and how to explain it in plain English. Without that clarity, their sales team couldn’t get traction.
What I Did:
👉 Defined ICP and messaging strategy
👉 Designed a 1:Few ABM playbook
👉 Helped build & deploy AI agents for sales + marketing use cases
Results Achieved:
✅ Clear market positioning that prospects understood
✅ ABM campaigns launched with good initial traction
✅ Platform moved from “tech concept” to a purchase-ready solution
AssetCues: 1000% Organic Traffic Increase & Qualified Lead Generation
The Challenge:
AssetCues, a SaaS for asset management, needed visibility in a competitive fintech market. They had almost no inbound presence and were relying on outbound only.
What I Did:
👉 Developed comprehensive content marketing strategy
👉 Implemented technical SEO optimizations
👉 Created industry-specific content for asset management professionals
👉 Built thought leadership through strategic content placement
Results Achieved:
✅ 1000% increase in organic traffic
✅ 340% increase in qualified inbound leads
✅ Built a predictable inbound pipeline from almost zero
Tabernacle: Complete Brand Transformation in 90 Days
The Challenge
Tabernacle had a great church management product but their brand didn’t connect with their market. Their website confused visitors and conversions were poor.
What I Did:
👉 Conducted comprehensive brand audit and market research
👉 Developed new brand messaging and positioning strategy
👉 Redesigned website with improved user experience
👉 Implemented conversion optimization strategies
Results Achieved:
✅ Brand repositioned with clear value proposition
✅ Conversion rate increased by 200%
✅ Product connected with its true audience
Saasant: From 3K to 7,500+ Monthly Organic Visitors
The Challenge:
Saasant, an accounting automation platform (QuickBooks & Xero ecosystem), wanted to scale SEO and content for customer acquisition. They needed a content system focused on ICP pain points that enables consistent growth in organic traffic & strengthens domain authority
What I Did (with a small team):
👉 Learned the product + ICP by actually doing bookkeeping training
👉 Created ICP buyer personas and mapped full marketing funnels
👉 Built SEO + content roadmap with aggressive publishing cadence
👉 Produced 120+ long-form SEO articles (with product GIFs, videos, illustrations)
👉 Secured 35+ links from high-authority industry websites
Results Achieved:
✅ Domain Authority improved from 40 → 57
✅ Monthly organic traffic grew from 3,000 → 7,500+
✅ More ICP-qualified leads consistently coming through inbound
BQP (Bosonq Psi): ICP Definition & Website Launch
The Challenge
Quantum computing is complex and hard to sell. BQP (BosonQ Psi) needed clarity on who to target and how to explain their technology.
What I Did:
👉 Defined ICPs across industries ready for quantum adoption
👉 Created a positioning strategy that translated complex tech into business value
👉 Launched a new website with SEO foundations
Results Achieved:
✅ Domain authority improved quickly
✅ Early inbound leads generated from specialized industries
Report Pundit: 16x Organic Traffic Growth
The Challenge:
Report Pundit, a Shopify analytics SaaS, wanted to capture store owners searching for analytics solutions. But they had no content foundation.
What I Did (with a small team):
👉 Built an e-commerce-first SEO + content plan
👉 Created targeted, problem-solving content for Shopify merchants
👉 Implemented inbound lead gen systems
Results Achieved:
✅ 16x increase in organic traffic
✅ Signups from Shopify merchants grew steadily
✅ Pipeline of qualified store-owner leads created
// WHAT MY CLIENTS SAID //
Testimonials
Simon & team really owned this project from the get go, built our SEO channel from ground up, with solid understanding of our audience. We're really grateful for their assistance and believe they can be an asset to any B2B organization.
Codi Hall
Director of Product Strategy, Dayspring Technologies
Their proficiency in research, great storytelling abilities coupled with a good understanding of how the internet algorithm perceives digital content is what sets them apart from the competition.
Jonas Akula
Content Marketing Manager, Swaarm.
We loved their work which was exceptional and they showed great enthusiasm to work with our startup. They delivered exceptional content that helped us build our brand, drive traffic and get better results.
Samit Singhai
Co-founder, Truscholar
