A Message to the B2B Founder (with❤️️)

Dear Founder,

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I'm glad you're here, checking me out.

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I could have turned this page into another sales copy, just another About Me page talking about numbers, stats, services, and more.

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But I didn't want to.

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This is the only place where I can be myself, my true authentic self.

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And speak to you in real words – from my heart if you would.

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I understand your pain.

 

As a founder or leader, you probably spend countless hours to make your vision come true.

 

I can comprehend the long nights you spend to make those revenue numbers tick or keep your team stable or add those coveted new product features.

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Every customer problem that needs a solution, every bug that needs to be fixed, every business metric that needs an answer, every drop of blood, sweat and tear you spend to get more leads and conversions – the number of challenges you have to face every day goes on & on & on.

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All those times you wish you spent time with your family, spouse, children, friends, loved ones, instead of work – I've been there too.

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But the balance you try to maintain between the heartbeat of your dream and the never-ending perils of life & business is truly a daily act of valor.

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So my fellow brother/sister, believe me when I say – I genuinely want to ease your burden.

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And that's why, I am here to help.

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My Journey So Far

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Over the past 8+ years, I’ve worked with 25+ B2B tech & SaaS companies.

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I started as a writer, then became a marketing manager, agency founder, head of marketing, and now an independent consultant.

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I built and scaled my own agency from scratch, growing it from almost nothing into a business that served 20+ SaaS and tech clients.

 

Later, I led marketing for fast-growing companies like Appscrip and Isometrik.ai, and consulted for brands like AssetCues, Avekshaa, SmartTask, HealthWorksAI, and more.

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What I learned is simple. Marketing doesn’t have to feel messy or disconnected. It can be built in a way that feels steady, reliable, and true to your brand.

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That’s what I bring to the table today.

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The Problems I Help Solve

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Most founders I speak with tell me the same story. Marketing feels hard to manage.

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One month you have leads, the next you don’t.

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Your team is busy, but nobody is sure what’s actually working.

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You see traffic and engagement, but it doesn’t always turn into revenue.

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Budgets feel uncertain. Activities don’t tie together. And the lack of clarity makes it difficult to plan with confidence.

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I’ve been there. I get it.

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How I Work

 

I don’t believe in quick fixes or one-off campaigns. I believe in building a strong foundation.

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• Positioning and Clarity: I help you define your market position, sharpen your ICP, and tell your story in a way that actually resonates. 

• Inbound Growth: From authentic content and SEO to social channels that drive real conversations, I make sure everything you do works together to bring in qualified leads. 

• Outbound Growth: I help you identify and reach your best prospects, run paid campaigns that make sense, and tie every activity back to actual revenue.

• Smarter Use of Tools: I use AI and automation where it helps with speed and scale, but never at the cost of authenticity or strategy.

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The result is marketing that feels connected, simple to manage, and dependable.

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Ways We Can Work Together

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I offer three options depending on where you are in your journey:

 

• Coaching Programs: One-time programs where I teach you and your team how to build your own growth engine.

• Growth Consulting: Three-month engagements where I work with you directly to design and put your marketing into motion.

• Fractional CMO: Six-month or longer partnerships where I step in as your marketing leader and own strategy and execution with you.

 

And because I believe in quality over quantity, I only take on a handful of clients at a time so each one gets my full attention.

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Why This Matters

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The tools and trends will always change.

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But people don’t.

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We connect with stories that feel real. We value those who respect our time. And we trust people who show up with results that actually matter.

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That’s how I work. That’s the difference I can bring.

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So let’s explore and grow together.

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Eagerly waiting to have a conversation with you.

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With respect,
Simon Raj Kalapatapu
Independent B2B SaaS Marketing Consultant