top of page
Writing Simon Blog
Our latest insights and thoughts on various topics related to B2B & SaaS marketing, content, design, social and SEO.


4 Tips to Improve a Low Ranking Article
Is your blog post ranking low despite your best efforts? Here are 4 tips to improve your low ranking articles.

Irene Lobo
3 min read


How to Get Featured Snippets in B2B SaaS?
The best featured snippets provide the answers to your questions easily.

Simon Kalapatapu
3 min read


AI Content Vs Human Content: Which is Better for Organic Search?
AI Vs Human Content, the debate's getting heated up everyday. But AI and Humans can collaborate to generate better results

Irene Lobo
3 min read


How to Use AI for Scriptwriting and Storyboarding in Video Marketing
Using AI for Scriptwriting and Storyboarding has emerged as a valuable partner for marketers, especially those without extensive experience.

Irene Lobo
3 min read


How to Craft Product-led Content?
Product-led content shows how to solve a user’s problem with the help of your product. But how can you effectively create this content?

Simon Kalapatapu
4 min read


Where to Find Your ICP’s Pain Points? - Tips for Robust SaaS Content Strategy
SaaS content strategy should not revolve around keyword data siphoned from Ahrefs or SEMrush. It should address your ICP’s pain points.

Simon Kalapatapu
5 min read
bottom of page