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Writing Simon Blog

Our latest insights and thoughts on various topics related to SaaS marketing, content, design, social and SEO.

Where to Find Your ICP’s Pain Points? - Tips for Robust SaaS Content Strategy

Simon K

5 min

Where to Find Your ICP’s Pain Points? - Tips for Robust SaaS Content Strategy

SaaS content strategy should not revolve around keyword data siphoned from Ahrefs or SEMrush. It should address your ICP’s pain points.

Everyone Thinks They Know SaaS Content Marketing—and They’re Usually Wrong

Irene Lobo

3 min

Everyone Thinks They Know SaaS Content Marketing—and They’re Usually Wrong

SaaS content marketing is a lot more complex than it seems. But everyone seems to know about it.

4 Critical Aspects of SaaS SEO

Simon K

4 min

4 Critical Aspects of SaaS SEO

SaaS SEO can sometimes seem challenging. Here are 4 critical aspects of SaaS SEO every CXO should keep in mind.

Where SEO Ends & Content Begins

Simon K

7 min

Where SEO Ends & Content Begins

SEO and Content are two sides of the same coin. But where does one end and another begin? Find out.

A Designer's Checklist to SaaS Website Redesign

Irene Lobo

9 min

A Designer's Checklist to SaaS Website Redesign

SaaS website redesign is a daunting endeavor. Here's a checklist that will improve your processes.

What is Google’s Search Generative Experience (SGE)?

Simon K

5 min

What is Google’s Search Generative Experience (SGE)?

Google's Search Generative Experience (SGE) will transform search. Here's a look at what it is and how it affects user experience.

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