MARKETING AUDIT
B2B Marketing Audit
Find out exactly why your marketing is not producing pipeline, and what to fix first.
You Already Know Something Is Off
Is it the positioning? The website? The ads? The follow-up? The fact that nobody finds you when a buyer asks an AI which vendor to shortlist?
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Guessing costs you two or three quarters. Usually more.
Let me help, here's what you get:
Review of the whole engine
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Positioning and messaging. Who you say you are versus who actually buys.
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Website and conversion. Right message, right person, clear next step.
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Search and AI search visibility. Google, ChatGPT, Perplexity, and AI Overviews.
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Content. What you have published and what it is doing.
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Paid ads. Spend, targeting, creative, and what it is actually returning.
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Outbound and ABM. Lists, sequences, and whether any of it is really account-based.
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Funnel and follow-up. What happens between a raised hand and a real deal.
You walk away with
→ A written diagnosis of every gap, with evidence
→ The commercial impact of each gap, stated plainly
→ A prioritized fix list, sequenced by impact and effort
→ A walkthrough call, recorded, yours to keep and act on
Best for
Founders & marketing leaders who know something is wrong but cannot pinpoint the problem. You're also weighing whether a fractional CMO makes sense
Also check 👉 Growth Consulting, Fractional CMO services
SUCCESS STORIES
What this looks like in practice.
HEALTHCARE AI PLATFORM
A 6-figure enterprise deal from improved ABM system
Barely 2% of their emails were getting opened. We rebuilt the account-based email system around what buyers actually cared about, fixed the targeting, and rewrote every message. Opens climbed to 8-10%, and pipeline brought in a 6-figure enterprise deal.
2.5x increase in pipeline for a performance engineering company
The agency the CEO hired were doing a really bad job with no real numbers to show. They hired me to fix that and make it better. Their marketing systems got better, inbound stabilized, and leads & pipeline improved significantly.
From declining traffic to ~$90-100K monthly
pipeline for a dev company
From 15k to 2k per month and traffic continued dwindling with no remedy. I helped remove over 200+ unnecessary pages from their site, create a proper organic growth strategy, improve content and established link building. Traffic went up to 5k/month and pipeline grew 3x.
FAQs
B2B Marketing Audit Questions
It depends on scope. A ten-person startup and a hundred-person firm do not need the same audit, so I do not publish a fixed price. Bring your situation to the call and you will leave with a scope and a number.
Days, not weeks.
No. Search is one of seven areas. Positioning, website, content, paid ads, outbound, and funnel are the rest. The point is the whole engine.
Yes, it is built in. I have reviewed over 200 B2B tech companies and almost none of them appear in AI search results for the problems they solve. Their competitors do. We will find out where you stand.
No. The fix list is yours either way.
