CASE STUDY · HEALTHCARE AI PLATFORM
From ad-hoc email to a 6-figure enterprise deal
Strong product-market fit, no marketing engine. I rebuilt the ABM foundation, repositioned the brand, turned a 2% open rate to 10%, generated qualified pipeline and a 6-figure close.
6-figure
Deal closed during the engagement
3-4x
Qualified sales conversations
Repeatable
Ad-hoc to systematic framework
INDUSTRY
Healthcare AI, analytics
STAGE
Enterprise traction
ENGAGEMENT
ICP, positioning, ABM email, content, website
MY ROLE
Growth Consultant
THE CHALLENGE
The Challenge
The product was solid and enterprise traction was growing. The marketing engine behind it was not.
Email campaigns averaged a 2% open rate, the contact database was unsegmented, and no ICP problem-solution mapping sat behind the messaging. Without a content foundation or ABM infrastructure, every campaign was guesswork, and sales had no marketing-driven pipeline to work with.
01
A 2% open rate
Campaigns were barely landing, sent to an unsegmented database with no targeting behind them.
02
No ICP mapping
Nothing connected the product to the buyer's real problem, so every message was a guess.
03
No ABM foundation
No content repository and no infrastructure, so sales had no marketing-driven pipeline.
THE SOLUTION
What I Did To Make a Difference
I built the system, not just the tactics. It started with ICP clarity and product-market positioning, then the content and messaging foundation that ABM email needs to work.
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AI-enabled execution across email, content, and social sat on top of that foundation, not in place of it.
01
ICP problem-solution mapping
Across product lines, with competitor differentiation and a key messaging document driving every campaign.
02
ABM email system
Segmented audiences, reactivated cold contacts, and AI-assisted optimisation that lifted open rates from 2% to 10%.
03
Content foundation
Case studies, GTM collateral, and reusable QBR content supporting outbound and sales conversations.
04
Multi-channel execution
Email, LinkedIn, and content with consistent positioning and a cadence the team could maintain.
05
Website and brand refresh
Updated messaging to convert the inbound traffic the campaigns started driving.
THE BUSINESS OUTCOME
Results
The system kept producing qualified conversations after launch, not just a one-time spike.
6-figure
Deal closed during the engagement
3-4x
More qualified sales conversations
2% → 10%
Email open rate
Repeatable
Ad-hoc to systematic framework
