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Merging ICP Needs with Right Keywords for Best Results.

We create the right strategies by analyzing your ICP's needs and attributing them to search keywords. 

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This is How We Formulate ICP-led Long-term Strategies

Step  1

Research Web and Interview Your SMEs to Understand the Industry Better.

  1.  Independent industry deep dive.

    Getting a solid foundation on your industry is where we start. We search every nook and cranny of the web to understand your industry’s working methods, which helps us build a robust long-term strategy.

  2. Competitive strategic analysis.

    Competitors and leaders in your industry may have already implemented killer strategies to chip away at organic traffic. We analyze their approach from content, SEO, and link building perspectives. 

  3. Product demo & hands-on.

    Writing Simon’s Authentic Product-led Content framework depends on your product. We use your product to solve ICP’s problems. We ensure that we get a  perfect understanding of your product.

Step  2

Research ICP Behavioral Traits, Pain Points, and Choices.

  1. Gauge internal ICP queries.

    One of the best places to understand ICP choices and behavior is from your internal data. We’ll try to understand your customer’s behavior from the way they interact with your teams.

  2. Research social channels.

    Along with your internal data, we also research multiple social channels to analyze what your ICPs are talking about or looking for. It provides us a better understanding of your ICP's behavior. 

  3. ICP pain point analysis. 

    After the initial research we conduct further interviews with your SMEs where was inquire about specific pain points, queries, and problems. This process enables us to create proper topic clusters and product-led sequence to which topics should be addressed first.  

  4. Formulate ICP Personas

    We create around 2-3 ICP personas based on the research and focus on delivering the content to them. 

Step  3

Thorough Research of Keywords & Topics

  1. Keyword research

    We dive deep into figuring out various keywords related to your niche, including seed keywords, branded keywords, and more. 

  2. Topic based research 

    We look at different high-level topics related to your industry and your SaaS product. We then differentiate topics based on each funnel stage - Tofu, Mofu and Bofu.

  3. Competitor keyword research

    We look at your competitors keyword strategy and scrape the various keywords they’re targeting. 

Step  4

Find Brand Voice & Formulate Long-term Content Strategy

  1. Figure out an authentic brand voice.

    Writing Simon’s Authentic Product-led Content is all about being authentic and sounding original. Having your own voice. We’ll figure out this brand voice along with you. 

  2. Mapping keywords & with ICP pain points 

    In this final stage, we map all the keywords and pain points together and finalize keywords and topics clusters.

  3. Create the final strategy and content calendar

    We finally create strategy and content calendar to get started. Once we have your approval, we'll start the content creation process. 



This is How We Strategize for Each Article →

Understand the topic, keyword, and the related ICP pain points.

  • Research various online resources

  • Interview your internal SMEs

  • Find product X topic sync

  • SERP analysis

Create the final strategy for the article.

  • Report of all the findings with sources

  • Final keyword structure

  • Detailed content outline with ICP pain points to address, product attribution, and narrative angles.

Analyze short-tail, long-tail keywords and FAQs related to the main topic.

  • Social research 

  • Secondary & tertiary keyword research

  • Google & Answer the public research

  • Competitors’ approach

We go through this process for each article and we proceed to the content creation stage only when the strategy is finalized.

Learn more about it in: Authentic Product-led Content.

Let Us Help Your Create
Robust Content Strategies.

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