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Writing Simon Blog
Our latest insights and thoughts on various topics related to B2B & SaaS marketing, content, design, social and SEO.
Everyone Thinks They Know SaaS Content Marketing—and They’re Usually Wrong
SaaS content marketing is a lot more complex than it seems. But everyone seems to know about it.
Irene Lobo
3 min read
4 Critical Aspects of SaaS SEO
SaaS SEO can sometimes seem challenging. Here are 4 critical aspects of SaaS SEO every CXO should keep in mind.
Simon Kalapatapu
4 min read
Where SEO Ends & Content Begins
SEO and Content are two sides of the same coin. But where does one end and another begin? Find out.
Simon Kalapatapu
7 min read
A Designer's Checklist to SaaS Website Redesign
SaaS website redesign is a daunting endeavor. Here's a checklist that will improve your processes.
Irene Lobo
9 min read
What is Google’s Search Generative Experience (SGE)?
Google's Search Generative Experience (SGE) will transform search. Here's a look at what it is and how it affects user experience.
Simon Kalapatapu
5 min read
How to Brief Your SaaS Content Writer?
Your SaaS content brief will make a major difference in how your SaaS writer creates the content. Here are some tips on how to brief.
Irene Lobo
5 min read
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