Accounting Automation SaaS

How We Added 4,000+ Organic Traffic to Saasant

About the Client

Saasant is an accounting automation platform with a powerful suite of tools for QuickBooks and Xero users. Their products help small business owners, bookkeepers, accountants, CPAs, and ecommerce merchants in automating various accounting tasks.

Their flagship products are reputed apps within the industry for their brilliant accounting features.

Jobs To Be Done: What they were in need of?

Scale SEO & Content Marketing for Customer Acquisition

Despite tremendous growth from the QuickBooks app store, the client needed to scale their organic marketing faster to acquire ICPs over longer tenure. Ideally, they wanted to double down on SEO and content marketing to reach this goal.

Though they were getting some traffic to their website, the conversions were low due to poor quality of content. So they needed a robust strategy to grow traffic and conversions without compromising quality.

Strategic Partnership for ICP-focused Content & Improved SERP Results

Needed an agency partner that can provide high-quality content focusing on their ICP’s needs, and rank these contents into top 5 SERPs for target keywords.

They were also looking for a partner who can strategize with them and create a long-term content plan and work alongside their internal team.

Link Building to Boost DA and Rankings using White-hat Methods

In the past, they were involved in expensive PR campaigns and paid link acquisition. They needed a partner who can grow their link building through organic means and through google-approved techniques.

What We Did: Our Approach to the Project

Strategy

Did Extensive Research of the Industry, Product, and Use Cases

We discussed with their internal teams and did independent research to understand the industry, how the products made a difference, and the various use cases of the product.

Going Extra Mile To Gain Practical Knowledge of ICP - By Learning Bookkeeping & Accounting

We took a course in bookkeeping to understand the various intricacies involved and how bookkeepers (the client’s most profitable ICP) use their tool on a day-to-day basis, to gain practical experience.

Obtained Hands-on Experience of QuickBooks Software

Along with their SMEs we understood the product so we could help create product-specific content.

Created ICP Buyer Personas and Mapped Their Journey to Marketing Funnel

We had to create buyer personas with precise characteristics so we can write contents to address their pain points.
Performed an In-depth Competitive Analysis

Our client's competitors were doing a great job when it came to SEO and content marketing. So we had to analyze them to create better strategies.
Created a Robust 24-month Content Strategy Based on Research and an Aggressive Content Calendar

Based on all the analysis done, we created a long-term strategy for 24-months that will certainly improve the traffic to the site.
Created a Link Building Strategy

We created a list of over 1000 - 2000 websites for outreach to acquire links to written content for improved search rankings and EAT scores.
Created Style Guides for Writing & Design

It was critical that we maintained brand value despite the need to scale faster. So we created style guides inline with the client's brand guidelines.

Execution

Created over 120+ articles with Product Gifs, Videos & Illustrations

Based on the aggressive strategy, we created a large number of articles in 12 months along with support elements such as product/concept videos, gifs, templates, and more.

Each article had:

Keyword analysis
Extensive content briefing & outline
Strategically decided word limit averaging at 3,000 words per article
ICP and Product-led content creation
Precise internal linking for topic cluster formulation

35+ Links Built from Authoritative Websites through Guest Posts & Link Placements

We acquired links from relevant high DR websites through guest posts and link placements. We reached out to hundreds of relevant websites within the client's industry to find relevant opportunities.

Results

Keywords Ranking in Top # 3 SERPs

20+

Domain Rating

16+

Organic Traffic

7500+